It was 17 years ago that I started Green Glasses Productions. I know because I picked the year 2000 for the sole purpose of having a really easy year to remember as the founding of the company. The goal at the time was simple, find a name that I could use to release creative works online, something that I would own and control. Up until that point every project I worked on was a collaboration between me and other friends. The most infamous at that point was “Immortalis Tyranus” which, to be honest, may have been the most successful website I have ever worked on.
The name originated from a photo I took during a sophomore year science class in High School of a pair of paper light diffusing glasses that we were using to demonstrate the different wavelengths of light. They were green, as you might expect, and the photo was taken on my first digital camera which had a whopping resolution of 1 whole mega-pixel (at the time this was pretty cool.) It seemed like a nice palatable name that would be easy to remember and would likely offend nobody. Plus, nobody was using it yet so that was a bonus too.
Since then I have not done much with the name or the company. In fact I still have not even incorporated the company officially in any legal way yet. Sure there have been a few small videos that I have made that I attached the name too as well as a “weekly” podcast that got upwards of a few listeners. Nothing of note in the end though. I also have written similar posts to this one many times before.
So what is different now? Nothing really, other than it is once again a new year and I feel, once again that I should really start to work on this company. Seventeen years of stagnation is enough time to really think about my ideas and bottle up some good ones. What would it take, though, for me to consider the amount of effort I put into this company to be appropriate? Let me lay out the guidelines now for what I will need to do to be satisfied with this project over the next year.
1. Officially incorporate company
This is a big one as I have found that legally it is hard to take payments online without having an actual company to send those payments too. I cannot take donations on Youtube and I cannot cash out ad revenue for my site. (unless someone out there wants to point out something that I may be missing.) Plus this will give me a modicum of legal protection from other people who are using similar names for their company. Yes, I am fairly certain that if anyone ever took me to court I have sufficient records showing that I have been using “Green Glasses Productions” since the year 2000, however, getting that in a legal document will help.
2. Get Producing
An obvious one. You cannot have productions without actually producing something. For most of the time this company has been around I have mostly been quietly producing ideas in my head and not doing anything with them. Which I would say, does not really count at all.
With this bullet point I would like to get on a production schedule. My main issue with releasing things I work on is I am never happy with the quality of the content I produce. I have, in the past, dabbled in just releasing a mountain of garbage in order to get myself into just making a lot of content and I want to return to that. I already have a couple of “test” episodes of shows I was working on recorded and half edited. I never intended to release those as they were more or less designed to try to figure out my formatting but I think I will just throw them out to the wild soon and then follow up with more content as fast as I can. One piece of advice I seem to see given over and over again by successful creators is to just keep working and improving. If I am not actually releasing anything or working on new projects I will never improve. But if I shift to constantly working on things and releasing them I will surely become much more skilled soon.
3. Defy Evil
When Google founded it had a famous motto of “Don’t Be Evil”. A motto that is pretty funny considering the company Google has grown up to be but a noble motto for them to start with. I would like to take this a step further and I am happy to announce the new motto of Green Glasses Productions.
“Defy Evil and Have Fun”
It is a variation of the ubiquitous GLHF that is popular amongst anyone who participates in online gaming but with my own twist. Evil is subjective of course so I may have to give an official company definition of evil at some point for clarification but I think for now this should be fairly simple to understand.
There is an increasing amount of evil in the world and it has always been my goal to stop it wherever it festers.
Someday I will figure out that 4th step and find a way to make money while doing what I love. Until that day comes I will have to be happy making money educating people about technology. Which is my day job and the most satisfying one of those I have ever had. Which I hope is actually a plus. Many times when I have started the process of buckling down on creativity I was doing it from a very dark place. I am now as far out of the darkness as I have likely ever been in my life. So I hope I can use the light and spread it through GGP. I will love it if anyone wants to join me on this quest but I don’t want to obligate anyone into doing so. I have no problem going this alone forever. If you like the work I do in the coming year and you want to be a warrior of light with me, then let me know. Otherwise I hope you all have a great 2017!